"The “Harlem Shake,” like most memes, has become a commodity, so easily replicated that we use it for our own ends and move on. We happily hijack the setup, then post our versions on YouTube for views, laughs, and “relevancy.” We have no real engagement with the phenomenon outside of copying and clicking. This commodification of culture—an impulse discussed by Vincent Miller in his book Consuming Religion—allows us to ignore the context where things originally gained meaning. As we dance the “Harlem Shake,” we don’t need to know how to do the hip-hop dance move of the same name. We don’t need to know anything about Baauer, the musician who created this song-heard-round-the-Internet. We don’t need to understand this underground genre of music called “trap.” We don’t even need to think about the lyrics of the short song, which proclaim “Con los terroristas!” (With the terrorists!) through the skittish beats."