jaymug:

In the early days of Apple Inc, Steve Jobs would occasionally sign computer chips, attach them to Apple stationery and send them out randomly to Apple fans.

srdash:

“All evo­lu­tions of mar­ke­ting are evo­lu­tions of language.” ~Hugh MacLeod

Steal More Than Just The Shampoo: British Hotel Offers Kindles Instead of Bibles

Rather than offering a paper based edition of the bible, a hotel in Newcastle, U.K. is providing a Kindle e-reader in each room, with the bible preloaded onto each device.

Hotels nowadays will secure anything they can to prevent theft. You can’t move the lamps, you can’t unplug the TV, and you certainly can’t take any hangars. But I’ve got to say, if there’s going to be something in a hotel room that turns me to a life of crime, it would be The Holy Kindle. Starting today, all 148 rooms of Newcastle’s Hotel Indigo will have a Kindle. If this isn’t begging someone to steal from the hotel, I really can’t tell you what is.

kevinnuut:

Pinned.

Pinned posts on Tumblr »

Tumblr introduced a new ad product Thursday — one that enables users to pin their posts to the top of their followers’ dashboards for 24 hours, thereby giving their content more exposure. […] Pinned Posts, is a “step up” from Highlighted Posts, Derek Gottfrid, Tumblr’s VP of product, tells Mashable. For $5, posts will hover at the top of followers’ dashboards for 24 hours. Followers can opt to un-pin those posts at any time.

“don’t jump.” - A hilarious bus advertisement for careerbuilder.com

ibmsocialbiz:

The world of separate internal and external messages is gone. Internal actions, e-mails and decisions can impact a brand just as much as advertising campaigns do. For many decades, the CMO’s (Chief Marketing Officer) job was to market an organization’s products and services. Today, it begins with the marketing of the organization itself. Via Forbes

ibmsocialbiz:

A social business is about a million miles from “business as usual,” which is why so many organizations find it difficult — and painful — to fully embrace. It involves a new focus internally and externally. It means the company has to honestly:

• Be transparent
• Engaged with customers in an ongoing relationship
• Distribute, share power
• Distribute problem solving
• Have people willing to be leadership coaches, not controls
• Empower employees to contribute
• Develop an interdependent ecosystem of partners
• Deliver service when, where, how the customer wants
• Enable customers to define products/services
• Anticipate customer needs

via Content Insider 233 Social Media Mix

1. Impatient 2. Selfish 3. Self-absorbed 4. Deceitful 5. Inconsistent 6. Angry 7. Jealous

courtenaybird:

Up To 46% Of A Brand’s Twitter Followers Are Bots, Says Survey 

“Many of the companies included in the research have delegated their public relations activities on social networks to web agencies that in some cases have taken short cuts in order to demonstrate to companies, who are oblivious, that their activities have been successful by generating lots of new users.”

Seriously, we don’t have a choice!

Why should we, as marketers, adopt marketing technology »

Because every time you turn around, there is another marketing opportunity to be discovered. This week it’s Pinterest. Tumblr is still on the rise. Commercials for Hulu are not just a replay of the 30 second linear TV spot but a new and more engaging video medium. And the options are growing. Add to that the need to track DMPs, DSPs, GRPs, and likes, fans, friends, followers, and you quickly find that you need a way to track everything that is going on, or your brand and your ROI calculations will suffer.

(via harrisj)