"Marketing is the art of seeing (and then creating) what might be interesting to more than our friends. There’s a circle of friends in our lives that care a lot about what we care about. The rest of the world? They mostly don’t."
Steal More Than Just The Shampoo: British Hotel Offers Kindles Instead of Bibles
Rather than offering a paper based edition of the bible, a hotel in Newcastle, U.K. is providing a Kindle e-reader in each room, with the bible preloaded onto each device.
Hotels nowadays will secure anything they can to prevent theft. You can’t move the lamps, you can’t unplug the TV, and you certainly can’t take any hangars. But I’ve got to say, if there’s going to be something in a hotel room that turns me to a life of crime, it would be The Holy Kindle. Starting today, all 148 rooms of Newcastle’s Hotel Indigo will have a Kindle. If this isn’t begging someone to steal from the hotel, I really can’t tell you what is.
A social business is about a million miles from “business as usual,” which is why so many organizations find it difficult — and painful — to fully embrace. It involves a new focus internally and externally. It means the company has to honestly:
- Be transparent
- Engaged with customers in an ongoing relationship
- Distribute, share power
- Distribute problem solving
- Have people willing to be leadership coaches, not controls
- Empower employees to contribute
- Develop an interdependent ecosystem of partners
- Deliver service when, where, how the customer wants
- Enable customers to define products/services
- Anticipate customer needs
via Content Insider 233 Social Media Mix
Why Marketers Have No Choice But To Adopt Marketing Technology →
Why should we, as marketers, adopt marketing technology »
Because every time you turn around, there is another marketing opportunity to be discovered. This week it’s Pinterest. Tumblr is still on the rise. Commercials for Hulu are not just a replay of the 30 second linear TV spot but a new and more engaging video medium. And the options are growing. Add to that the need to track DMPs, DSPs, GRPs, and likes, fans, friends, followers, and you quickly find that you need a way to track everything that is going on, or your brand and your ROI calculations will suffer.