Why Marketers Have No Choice But To Adopt Marketing Technology →
#internet
#marketing
#social media
#tech
Why should we, as marketers, adopt marketing technology »
Because every time you turn around, there is another marketing opportunity to be discovered. This week it’s Pinterest. Tumblr is still on the rise. Commercials for Hulu are not just a replay of the 30 second linear TV spot but a new and more engaging video medium. And the options are growing. Add to that the need to track DMPs, DSPs, GRPs, and likes, fans, friends, followers, and you quickly find that you need a way to track everything that is going on, or your brand and your ROI calculations will suffer.
"If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that?"
#business
#marketing
#social media
