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"We rely on social media as a primary point of interaction, and count on social users to help spread our message and the content we create. We’ve built our business on these inbound strategies, which are currently responsible for 90% of our lead flow."
Scott Monty, Global head of social media for Ford Motor Company, on Why talking will always beat shouting in social media
— 1 year ago with 3 notes
#Facebook  #internet marketing  #Scott Monty  #social media  #tech  #Twitter 
""Professional" speaker and networker says to tweet with him. 12 tweets in past year. All auto posts of his blog."
— 2 years ago with 66 notes
#1tweet  #digital culture  #internet marketing  #Scott Stratten  #social media  #tech 
'Likejacking': Spammers Hit Social Media

"Social spam can be a lot more effective than e-mail spam," says Mark Risher, chief executive officer of Impermium, which sells anti-spam software. "The bad guys are taking to this with great abandon." […] Spammers create as many as 40 percent of the accounts on social-media sites, according to Risher. About 8 percent of messages sent via social pages are spam, approximately twice the volume of six months ago, he says. Spammers use the sharing features on social sites to spread their messages. Click on a spammer’s link on Facebook […] and it may ask you to "like" or "share" a page, or to allow an app to gain access to your profile.

'Likejacking': Spammers Hit Social Media

"Social spam can be a lot more effective than e-mail spam," says Mark Risher, chief executive officer of Impermium, which sells anti-spam software. "The bad guys are taking to this with great abandon." […] Spammers create as many as 40 percent of the accounts on social-media sites, according to Risher. About 8 percent of messages sent via social pages are spam, approximately twice the volume of six months ago, he says. Spammers use the sharing features on social sites to spread their messages. Click on a spammer’s link on Facebook […] and it may ask you to "like" or "share" a page, or to allow an app to gain access to your profile.

— 2 years ago with 38 notes
#internet  #internet marketing  #social media  #spamming  #tech 

thisistheverge:

"Internet Marketers" vs "Internet Scammers"

Talking about Scamworld with Danny Sullivan of Search Engine Land.

(Source: youtube.com)

— 2 years ago with 12 notes
#internet  #internet marketing  #Danny Sullivan  #tech 
Newsweek: Can tumblr cash in? →

newsweek:

sweetandsouranything:

You guise, they called us the coolest people on the planet!

BECAUSE YOU ARE. Duh. Just reporting the truth.

"Can Tumblr…?" Yes, yes… from now on »

It’s already raked in $125 million in financing in the last year, and now the blogging site is welcoming advertisers, rolling out a new feature Wednesday that costs $25,000. Just don’t call the paid content ‘an ad.’ […] Tumblr threw open its doors to advertisers Wednesday, inviting anyone with $25,000 to vie for the attention of the blogging site’s 12 million daily visitors. For that, you can get your message out to President Obama, Beyonce, and the man who puts his dog on things.

And, the man who creates Movie Mimic, CAT SCIENTISTS OF THE 1960SSocial Media Guru Ryan Gosling and to many more like them. Yes, Tumblr finally announced that there are two advertising products available to sponsors for a minimum $25,000 package commitment. Approved — and that’s a key detail — advertisers and media companies can pay for content placement and account exposure through Tumblr Radar and Tumblr Spotlight. You know, the internet is all about… advertising and there is nothing wrong with that.

(Source: applebottomclaudiajeans)

— 2 years ago with 76 notes
#advertising  #blogging  #internet marketing  #David Karp  #news  #tech  #Tumblr 
SOCIAL MEDIA MARKETING: Pinterest, not just a pretty face, flexes its b2b muscle →

Pinterest, the virtual pinboard, is (some believe) Tumblr with some different features. For some, it’s essentially a well designed interface for Amazon wish lists. But brands and companies have already noticed that Pinterest is a hot cake and users are addicted to pinning images on Pinterest »

While research points to a continued decline in interest in social bookmarking sites, the surging popularity of Pinterest would indicate that the urge to share and comment upon other people’s Web discoveries is still alive and well. […] Sites like Delicious, Digg and Reddit, which permit people to save and share Web pages, may have declined in popularity in the face of more functional social networks, but sharing links is one of the most popular social networking activities. Pinterest just adds a visual dimension.

— 2 years ago with 17 notes
#business  #internet marketing  #Pinterest  #social media  #tech 
Internet marketing case study: Nuts.com
Jeffrey Braverman of NutsOnline.com paid a few hundred thousand bucks for a Clean Domain Name? Then saw his company’s web traffic decline after moving to a four-letter domain: Nuts.com — what went wrong? Jay Bean, co-founder of OrangeSoda, points out »

If you want an easy-to-remember URL, then you probably don’t actually need to move your site. You could buy Nuts.com and redirect it to NutsOnline.com. No move is required, so you don’t lose all the credibility and traffic you’ve built up. […] The tragic thing is that in the eyes of search engines, the value of having Nuts.com versus NutsOnline.com is probably negligible.

BTW, the entire case of Jeffrey Braverman’s effort to optimize his family’s nut selling operation online, in Dave Pell's words, ”is evidence of Google's incredible power in the marketplace and a reminder that, these days, to be an expert on almost any business requires being an expert on search engine optimization.”

Internet marketing case study: Nuts.com

Jeffrey Braverman of NutsOnline.com paid a few hundred thousand bucks for a Clean Domain Name? Then saw his company’s web traffic decline after moving to a four-letter domain: Nuts.com — what went wrong? Jay Bean, co-founder of OrangeSoda, points out »

If you want an easy-to-remember URL, then you probably don’t actually need to move your site. You could buy Nuts.com and redirect it to NutsOnline.com. No move is required, so you don’t lose all the credibility and traffic you’ve built up. […] The tragic thing is that in the eyes of search engines, the value of having Nuts.com versus NutsOnline.com is probably negligible.

BTW, the entire case of Jeffrey Braverman’s effort to optimize his family’s nut selling operation online, in Dave Pell's words, ”is evidence of Google's incredible power in the marketplace and a reminder that, these days, to be an expert on almost any business requires being an expert on search engine optimization.”

— 2 years ago with 28 notes
#domain names  #internet marketing  #internet  #SEO  #search  #tech 
How Companies Learn Your Secrets: NY Times →

safranx:

Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers. Via Yahoo Article: How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did 

So creepy…

But not so amazingly surprising. Given the opportunity (like when you reveal your credit card data or personal details), internet marketers will be more observant of the daily chores in a household than, say, the father of the house. Suggesting to take vows to “Pay Cash” as a means of avoiding customer profiling, this comment on the Times article further demonstrates customer frustration with behavioral tracking »

You really have to be on your guard with everything these days. Walmart has their big brother type system worked out so well that they know when women are pregnant from tracking their stats. Interesting what they do.

(Source: safx)

— 2 years ago with 73 notes
#internet marketing  #digital culture  #online privacy  #customer experience  #tech 
Future non-social marketing activities by social media marketers »

More than 3 in 5 social media marketers plan to increase their search engine optimization (SEO - 68%) and email marketing (61%) efforts in the next year, finds Social Media Examiner in an April 2012 report. These were the top non-social areas for increased activity by social media marketers in 2011 also, though both saw a slight decrease this year. SEO is a more popular area for increased activity among B2B than B2C respondents (67% vs. 62%), while those with 3 or more years of experience (74%) are more likely than the average to indicate increased activities in this channel. By contrast, those new to social media are more likely than experienced social media marketers to say they will increase email marketing this year (64% vs. 57%).

Future non-social marketing activities by social media marketers »

More than 3 in 5 social media marketers plan to increase their search engine optimization (SEO - 68%) and email marketing (61%) efforts in the next year, finds Social Media Examiner in an April 2012 report. These were the top non-social areas for increased activity by social media marketers in 2011 also, though both saw a slight decrease this year. SEO is a more popular area for increased activity among B2B than B2C respondents (67% vs. 62%), while those with 3 or more years of experience (74%) are more likely than the average to indicate increased activities in this channel. By contrast, those new to social media are more likely than experienced social media marketers to say they will increase email marketing this year (64% vs. 57%).

— 2 years ago with 5 notes
#business  #infographics  #internet marketing  #social media  #social networking  #tech 
As Internet Marketers and/or Online Business Owners, your first touch (read, first impression) needn’t be as weird as this… When people come across your social media pages, what opinion do you think they formulate about your business? Those initial charmed impressions matter, and even more so with social media – where everything is already really transparent. A quick glance at your Facebook page and people can tell what you’re all about. In the online world, it’s all about your first impression, said Sarah Rapp, community manager at Behance Network.

As Internet Marketers and/or Online Business Owners, your first touch (read, first impression) needn’t be as weird as this… When people come across your social media pages, what opinion do you think they formulate about your business? Those initial charmed impressions matter, and even more so with social media – where everything is already really transparent. A quick glance at your Facebook page and people can tell what you’re all about. In the online world, it’s all about your first impression, said Sarah Rapp, community manager at Behance Network.

— 2 years ago with 1 note
#business  #internet marketing  #social media  #social networking  #tech 
"The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities."
Marsha Collier, Best Selling Author and Customer Service & Social Media Influencer
— 2 years ago with 81 notes
#internet marketing  #inspirations  #Marsha Collier  #social media  #tech 
"Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; they’re telling us what they’re looking for. We, as marketers, should be able to fit it all together pretty nicely."
Norm Elrod, Digital Media Consultant, joblessandless.com
— 2 years ago with 1 note
#digital culture  #inspirations  #internet marketing  #Norm Elrod  #search  #social media  #tech 
How to Use StumbleUpon for Business →

splatforms:

In today’s world, any smart marketing campaign will include a mix of the various popular social media platforms. But it is important to remember that with any social media platform, in order to maximize the return, you need to be an active, regular participant in the community. You won’t gain any value by signing up for a social media service and only posting your marketing content. Those that get the most value out of social media are those that engage and communicate with other social media users. Additionally, you want to position yourself where your current and potential customers are. Just because a social media site exists doesn’t mean that it’s right for your business or that your customers will be there. There are a lot of options in the social media realm for promoting your business online these days, so research into your audience demographic is important. One of the best and most visited social media websites you may wish to consider is StumbleUpon.

Social media bookmarking site StumbleUpon is here for quite sometime and have a large number of dedicated users. As it’s obvious: “Dedicated users to any service, including StumbleUpon, will actively promote your site if they find the content useful. StumbleUpon even offers a toolbar for their users to easily like websites and add them to their profile.”

(via newhampshiremarketing)

— 2 years ago with 3 notes
#business  #internet marketing  #social media  #StumbleUpon  #tech