Fluid transaction models - Gerd Leonhard’s future of business keynote explores new paradigms. In today’s digitally dominated markets, the movement and sharing of information is fluid for consumers; it is defined as organic, harmonious, smooth, easy, wanted and social—which is why companies like Facebook, Amazon and Google will continue to dominate. This fluidity is making it easier for people to connect and share the information they want. Friction, as a business model which is characterized by tedious transactions, rules and regulations, is dead.
Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers. Via Yahoo Article: How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
But not so amazingly surprising. Given the opportunity (like when you reveal your credit card data or personal details), internet marketers will be more observant of the daily chores in a household than, say, the father of the house. Suggesting to take vows to “Pay Cash” as a means of avoiding customer profiling, this comment on the Times article further demonstrates customer frustration with behavioral tracking »
You really have to be on your guard with everything these days. Walmart has their big brother type system worked out so well that they know when women are pregnant from tracking their stats. Interesting what they do.