Rebooting YouTube →
Wow. Just, wow. This is a gigantic article. No, I haven’t read it all yet, but I wanted to share it ASAP.
For the past few weeks (months?) I’ve been seeing ads for specific YouTube channels in the subway. The first run showed a baker, a stylist, and a makeup artist. Recently I’ve seen 15 and 30 second commercials for channels while watching Hulu for Vice News and Epic Rap Battles. If this is any indication of what’s coming, I applaud it. YouTube is already a monster company boasting”over 6 billion hours of video are watched each month”.
But now, with Susan Wojcicki at the helm YouTube wants to change the way you think about it. YouTube is not just a place to watch cat videos. It’s a network, like cable, with highly produced shows you can only watch on YouTube.
I’m going to dive in to this article, I’m very excited.
Why does online video have such problems? People may assume there are perfectly innocent causes related to their computers or to the mysterious workings of the Internet. Often, they’re correct. […] But cynical types who suspect their Internet Service Providers (ISPs) intentionally degrade streaming video may be right as well. No, your ISP (probably) isn’t sniffing your traffic every time you click a YouTube or Netflix link, ready to throttle your bandwidth. But behind the scenes, in negotiations that almost never become public, the world’s biggest Internet providers and video services argue over how much one network should pay to connect to another. When these negotiations fail, users suffer. In other words, bad video performance is often caused not just by technology problems but also by business decisions made by the companies that control the Internet.
YouTube Adds Paid Channel Subscriptions →
Mark this date. I have a feeling this is going to be a huge disruption in the TV space. It’s limited to select partners for right now, but I’ll bet that anyone with a YouTube channel will get the opportunity eventually. And as Mat Honan sais, this brings us “a small step closer to the dream of a la carte programming.”
YouTube will let you pay to subscribe to channels with a new pilot program that includes a limited number of channel partners for now. The company listed Jim Henson Family TV and Ultimate Fighting Championship as initial members.
Prices start at $.99 per month, paid via Google Wallet. Users get a 14 day free trial to channels, which are also discounted if you subscribe by the year. Once signed up for a paid channel, you can suck down as much video as it has to offer.
Just like some popular social networking sites, online video services are moving to become (big) networks on their own. This’s good news. But, this debate will continue, unendingly: Should we all pay for what we watch OR should we all pay for what some of us like to watch??
"None of these students had met one another in person. The class directory included people from 125 countries. But, after weeks in the class, helping one another with Newton’s laws, friction and simple harmonic motion, they’d started to feel as if they shared the same carrel in the library. Together, they’d found a passageway into a rigorous, free, college-level class, and they weren’t about to let anyone lock it up."