As Facebook embraces the Olympics, here’s how athletes are going social online ยป
Today Facebook announced its dedicated space for the London 2012 Olympics and highlighted ways in which new media has changed the way that enormous sports events like this are watched and discussed. […] The International Olympic Committee (IOC) is broadly supportive of this venture with Facebook but it is not a commercial partnership as there are also ties with YouTube and Twitter. But with 900 million users and a media rich way to present material, it is a fair assumption that many users will be coming to the social media giant for their fill.