"On the consumer side trust isn’t crucial for engagement. We freely share and post information for the world to see without knowing who is reading and consuming that information. In a corporate setting if you don’t trust your peers and co-workers then you will not share with them. Corporate culture is a big factor here."
Jacob Morgan, The Consumer Web is Not the Same as the Enterprise (via ibmsocialbiz)
#business
#corporate culture
#inspirations
#Jacob Morgan
#social media
#tech
(via ibmsocialbiz)
