Prior to April 2011, alcohol brands were banned from advertising on Twitter. Now, they’re working with Twitter itself to come up with a way to verify their followers’ age and target their products to the over-21 tweeting crowd. […] Speaking to AdAge, Twitter confirmed that it is working with social media management company Buddy Media to create software for alcohol companies wanting to spend their ad dollars on the 140-character network. […] The problem that alcohol brands face when advertising on Twitter (as well as Facebook) is that they have difficulty verifying the age of their users. The FTC requires that alcohol brands only advertise to individuals over the age of 21.
As the article points out, solution to this problem is easier on Facebook because “On Facebook, age verification is a simpler process, as all users are required to enter their date of birth. However, Twitter’s more minimalist profile has no age requirements." And, for that reason, Twitter is using direct messages (DMs) and an age verification website to help alcohol brands better target their ads on the popular micro-blogging site.
Colorless by Harc Lee // Eco friendly package proposal
A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.
"It seemed that very few American businesses actually did anything any more. Many companies were calling me to help them communicate their brand values more “transparently” to consumers — but transparency would mean opening the companies to observation and participation. This is plainly impossible for companies that don’t actually do anything."
"Generally, if you get high hits on social media, you’re also getting high public relations happening at the same time. And if you can combine that with TV advertising, you can really fuel a great deal of awareness."
Marc Pritchard (Global marketing and brand building officer at P&G.)
It really is a small world after all. Communications have made our globe smaller. With the use of internet and various social media platforms most interactions are done now online in real time. Brands are aware of this fact and act accordingly.
Unlike the past, when Coca Cola, Levi’s and McDonald’s were icons of globalization, today the brands are very different. They aren’t entirely American, but instead very global.
Yet, as Ciaran Murphy puts it: “Even if every city street in the world has a Starbucks, and a McDonalds, an Apple Store and a NikeTown, the advertising will be very different. It has to be.”
“The Christian Dior show today was a frustrating experience. The dither that has surrounded Dior since John Galliano’s departure demands resolution, if only because you never again want to hear one single morsel of groundless speculation. With Dior’s couture collection in July, it felt like Bill Gaytten was courting resolution by laying out his very capable wares. With today’s show, it felt like he was putting them away again.” ~Tim Blanks on Style.com
Businesses communicate with their consumers as well as with everyone else with their logos. At least, for the first time, we see a business through its logo. A company without a logo will raise questions about the nature of its business. Logo creates an identity of a company in the minds of its consumers and this is the most important part towards the wellness of that company. Now, the most important question »
So it is safe to say that everyone gets what these logos represent, right? Well not always as we can see in this video with a 5-year old.