Google’s search for style not yet end even after Google Glass

Since that time it was an confusing surprise the only question had been (still now) which fashion brand is going to associate with Google. Google has unveiled the first demo video of its much-anticipated Google Glass but the biggest obstacle now is getting people to use them.

Because one may ask: what does the Google Glass provide that the world hasn’t already seen? The Google Glass sports a camera with which one may capture live photos, it has Google Maps preinstalled, and it can translate one language to another. But then, a smartphone can do all of these and more. Isn’t it highly improbable and impractical that one would buy a pair of glasses just to look like a dork?

“If you look at other wearable pieces of functional technology, there’s a reason they’re not ubiquitous. There’s a reason we all make fun of someone wearing a Bluetooth or a BlackBerry holster,” said Daniella Yacobovsky, co-founder of BaubleBar, an online jewellery retailer. “Is it useful? Of course it is. Do I look like a tool? Yeah. I’m not going to wear it.”

Exactly at this point of argument Mayank Rasu on seekingalpha.com explains »

I consider Google Glass in the same league of innovations as it brings regular activities closer to our senses and makes those activities much easier and faster to execute. What would you prefer? Saying “OK Glass. Take a photo” or taking out your phone, enabling the camera, pointing and shooting? Would you like running into the room to fetch your video camera to record the first steps of your daughter or would you prefer saying “OK Glass. Record this”?

But…

As Google and other companies begin to build wearable technology like glasses and watches, an industry not known for its fashion sense is facing a new challenge — how to be stylish. […] In a sign of how acute the challenge is for Google, the company is negotiating with Warby Parker, an e-commerce start-up that sells trendy eyeglasses, to help it design more fashionable frames…