Though the online transactions market is gaining ground in India, this is far less than China. And, according to Rajan Anandan (managing director, Google India) awareness is key to increase the online transactions market in India »
The Indian e-commerce market is pegged at $6 billion and is expected to reach $30 billion by 2015. While the e-commerce market in China has already crossed $100-billion with 180 million people transacting online. “India currently has 137 million internet users, of which only 25 million are involved in online transactions. The country has a huge potential in the segment, as apart from major cities, there is demand from smaller towns and Tier-II and III cities. Increase in awareness along with brand and trust building among enterprises will drive the growth in the segment,” he said.