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Facebook’s New Service Gifts A New Revenue Stream » 

Facebook is going into the e-commerce business with a new service, Gifts. It’s been made possible by the firm’s purchase of Karma a couple of months back, and the fact that it’s partnered up with some large-ish names to provide small-ish gifts. Think toys, homeware, cookies and Double Shot Mocha Bubble Skinny Decaf Soya Lattes (with extra cinnamon sprinkles), from Facebook’s biggest partner, Starbucks. […] Facebook is capitalising on its knowledge of users’ milestones - birthday and ‘life events’, as it calls them. […] Although only available in select cities right now, the service will be rolled out throughout the U.S. and also spread virally. If Gifts functions as expected, it has the potential to bring a huge tranche of revenue to Facebook - which, face it, is better than a Poke in the eye.

Facebook’s New Service Gifts A New Revenue Stream »

Facebook is going into the e-commerce business with a new service, Gifts. It’s been made possible by the firm’s purchase of Karma a couple of months back, and the fact that it’s partnered up with some large-ish names to provide small-ish gifts. Think toys, homeware, cookies and Double Shot Mocha Bubble Skinny Decaf Soya Lattes (with extra cinnamon sprinkles), from Facebook’s biggest partner, Starbucks. […] Facebook is capitalising on its knowledge of users’ milestones - birthday and ‘life events’, as it calls them. […] Although only available in select cities right now, the service will be rolled out throughout the U.S. and also spread virally. If Gifts functions as expected, it has the potential to bring a huge tranche of revenue to Facebook - which, face it, is better than a Poke in the eye.

— 2 years ago with 85 notes
#business  #digital culture  #ecommerce  #Facebook  #social media  #tech 
  1. thelephantgirl reblogged this from justbeingseriouslysocial and added:
    programowanie do prowadzenia sklepu internetowego
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    Welcome Zukerberg to heaps of Dollars…
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    Ha, too bad facebook knows next to nothing about me.
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