Though money can’t buy you love, it can buy you a lot of followers. You can easily purchase thousands of “fake” Twitter followers and Facebook users. As comedian Dan Nainan explains: “There’s a tremendous cachet associated with having a large number. When people see that you have that many followers, they’re like: ‘Oh, my goodness, this guy is popular. I might want to book him.’”
It may be the worst-kept secret in the Twittersphere. That friend who brags about having 1,000, even 100,000 Twitter followers may not have earned them through hard work and social networking; he may have simply bought them on the black market. […] And it’s not just ego-driven blogger types. Celebrities, politicians, start-ups, aspiring rock stars, reality show hopefuls — anyone who might benefit from having a larger social media footprint — are known to have bought large blocks of Twitter followers.