Verna, “Marketers who are savvy about how to use Facebook are focusing … on the site’s strength as a content portal, its viral power and its ability to deliver qualitative and quantitative feedback on brand campaigns.” (via Facebook, Twitter Help Publishers Find Their Audience - eMarketer)
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My question.. was the sample equal twitter and facebook active users? Seems difficult to measure, no?
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It would be interesting...see what eMarketer’s data would reflect if they broke this chart...
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