No doubt, Google and Facebook are collecting our personal data at a pace we’ve never seen. But, this “Arkansas company you’ve probably never heard of knows more about you than some of your friends, Google, and even the FBI — and it’s selling your data.”
…Acxiom has detailed entries for more than 190 million people and 126 million households in the U.S., and about 500 million active consumers worldwide. More than 23,000 servers in Conway, just north of Little Rock, collect and analyze more than 50 trillion data ‘transactions’ a year. “In essence, it’s as if the ore of our data-driven lives were being mined, refined, and sold to the highest bidder, usually without our knowledge,” says The Times’ Singer.