Facebook will soon be using your Web browsing to help decide which advertisements you see.
A new Facebook system will use your activity on other websites to send you what Facebook thinks are ads about your current interests. Advertisers will, in effect, be bidding to get their ads in front of you.
Here’s an example: Say a Facebook user visits a travel website and clicks on a page about a vacation package to Las Vegas. If an advertiser has bid on that kind of search, that user could then see ads for discounted trips to Vegas the next time they visit Facebook.
“By bidding on a specific impression rather than a larger group, advertisers are able to show people more relevant ads while also running more efficient and effective campaigns,” a Facebook spokeswoman said in a written statement.
ยป via CNN
(via journo-geekery)
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pilferkitty reblogged this from journo-geekery and added:
the thing being… google does this already. infoneer-pulse:
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marskittlesglitter reblogged this from world-shaker and added:
And this is why I always log out of Facebook before doing anything else.
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dragonsheep reblogged this from world-shaker and added:
At least we can opt out on the Facebook end. “Facebook noted that users will be able to opt out of Exchange by going to...
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world-shaker reblogged this from infoneer-pulse and added:
Facebook is evil.
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