Ask   Submit   Facebook   Links   Social Gyan   

Your #1 source for everything social media, the Internet and technology in general.

Internet marketing case study: Nuts.com
Jeffrey Braverman of NutsOnline.com paid a few hundred thousand bucks for a Clean Domain Name? Then saw his company’s web traffic decline after moving to a four-letter domain: Nuts.com — what went wrong? Jay Bean, co-founder of OrangeSoda, points out »

If you want an easy-to-remember URL, then you probably don’t actually need to move your site. You could buy Nuts.com and redirect it to NutsOnline.com. No move is required, so you don’t lose all the credibility and traffic you’ve built up. […] The tragic thing is that in the eyes of search engines, the value of having Nuts.com versus NutsOnline.com is probably negligible.

BTW, the entire case of Jeffrey Braverman’s effort to optimize his family’s nut selling operation online, in Dave Pell's words, ”is evidence of Google's incredible power in the marketplace and a reminder that, these days, to be an expert on almost any business requires being an expert on search engine optimization.”

Internet marketing case study: Nuts.com

Jeffrey Braverman of NutsOnline.com paid a few hundred thousand bucks for a Clean Domain Name? Then saw his company’s web traffic decline after moving to a four-letter domain: Nuts.com — what went wrong? Jay Bean, co-founder of OrangeSoda, points out »

If you want an easy-to-remember URL, then you probably don’t actually need to move your site. You could buy Nuts.com and redirect it to NutsOnline.com. No move is required, so you don’t lose all the credibility and traffic you’ve built up. […] The tragic thing is that in the eyes of search engines, the value of having Nuts.com versus NutsOnline.com is probably negligible.

BTW, the entire case of Jeffrey Braverman’s effort to optimize his family’s nut selling operation online, in Dave Pell's words, ”is evidence of Google's incredible power in the marketplace and a reminder that, these days, to be an expert on almost any business requires being an expert on search engine optimization.”

— 2 years ago with 28 notes
#domain names  #internet marketing  #internet  #SEO  #search  #tech 
  1. iristdomains reblogged this from justbeingseriouslysocial
  2. mcr-religion reblogged this from utterlol
  3. utterlol reblogged this from wacky-thoughts
  4. wacky-thoughts reblogged this from unusuallytypical
  5. unusuallytypical reblogged this from socialabc
  6. socialabc reblogged this from crystal-wisdoms
  7. crystal-wisdoms reblogged this from justbeingseriouslysocial
  8. sociaholic reblogged this from wowheadkicks
  9. whitedreamangst reblogged this from wowheadkicks
  10. wowheadkicks reblogged this from social-coffeemachine
  11. social-coffeemachine reblogged this from losingdreamsbynight
  12. losingdreamsbynight reblogged this from bilkul-minimum
  13. bilkul-minimum reblogged this from mahasocial
  14. gcsingh reblogged this from justbeingseriouslysocial
  15. mahasocial reblogged this from justbeingseriouslysocial
  16. digitaldiaryspeaks reblogged this from collectclassic
  17. collectclassic reblogged this from somethinggoodmaybe
  18. somethinggoodmaybe reblogged this from indianlifestyles
  19. indianlifestyles reblogged this from justbeingseriouslysocial
  20. weavingserenity reblogged this from justbeingseriouslysocial
  21. rebelsound reblogged this from kingpin007
  22. kingpin007 reblogged this from l00king2wards
  23. l00king2wards reblogged this from sociaalanxiety
  24. sociaalanxiety reblogged this from social-blog
  25. social-blog reblogged this from jackutter
  26. jackutter reblogged this from justbeingseriouslysocial
  27. justbeingseriouslysocial posted this