Wow. Just, wow. This is a gigantic article. No, I haven’t read it all yet, but I wanted to share it ASAP.
For the past few weeks (months?) I’ve been seeing ads for specific YouTube channels in the subway. The first run showed a baker, a stylist, and a makeup artist. Recently I’ve seen 15 and 30 second commercials for channels while watching Hulu for Vice News and Epic Rap Battles. If this is any indication of what’s coming, I applaud it. YouTube is already a monster company boasting”over 6 billion hours of video are watched each month”.
But now, with Susan Wojcicki at the helm YouTube wants to change the way you think about it. YouTube is not just a place to watch cat videos. It’s a network, like cable, with highly produced shows you can only watch on YouTube.
I’m going to dive in to this article, I’m very excited.